THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE ENTREPRENEURSHIP PROFITABILITY

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE ENTREPRENEURSHIP PROFITABILITY

Project Details

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE ENTREPRENEURSHIP PROFITABILITY



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Description

This research work aim to investigate the impact of corporate social responsibility on the entrepreneurship in Nigeria. The study specifically examine the impact of corporate social responsibility on business profitability, customers purchase intention, sales growth and the relationship with other stakeholders. The study makes use of primary data using a total number of one hundred and twenty (120) questionnaire distributed to small and medium scale business entrepreneurs operating in Ijebu North Local government. Analysis of variance (ANOVA) and multiple regression technique were adopted for the analysis and the result of the estimation was facilitated using the statistical package for social and management sciences (SPSS). Findings from the analysis show that corporate social responsibility has a significant negative effect on entrepreneurship business profitability. The result also established that corporate social responsibility has significant positive impact on entrepreneurship customer purchase intention. It was also found that corporate social responsibility has significant negative impact on entrepreneurship sales growth. Finally, the result shows that corporate social responsibility has significant impact on entrepreneurship relationship with stakeholder. Based on the findings of this study, the study recommended that corporate entities should voluntarily integrate both social and environmental upliftment in their business philosophy and operations. In addition, corporate social responsibilities should be seen by the firm as social obligations business concerns owe their shareholders, the local (host) community, general public, customers, employees and the government in the course of operating their legitimate businesses, such that CSR should be included in the law and enforced on the firms accordingly.
TABLE OF CONTENTS
CHAPTER ONE – INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Scope of the Study
1.7 Justification of the Study
1.8 Operational Definition of Terms
CHAPTER TWO – LITERATURE REVIEW
2.1 Conceptual Review
2.1.1 The Concept of Corporate Social Responsibility
2.1.2 Schools of thoughts on CSR
2.1.3 The Principles of CSR
2.1.4 Approaches to Corporate Social Responsibility
2.1.5 Entrepreneurship
2.1.6 Relationship between Corporate Social Responsibility, Sales Growth and Business Profitability
2.1.7 Contributions of Entrepreneurship to CRS and Socio-Economic Development of Nigeria
2.1.8 Conceptual Model
2.2 Theoretical Review
2.2.1 Legitimacy Theory
2.2.2 Stakeholders Theory
2.2.3 Political Economy Theory
2.3 Empirical Review
CHAPTER THREE – RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Study Area
3.4 Population of the Study
3.5 Sample Size and Sampling method
3.6 Data Type and Instrument for Collecting data
3.7 Validity and reliability of research Instrument
3.8 Model Specification
3.9 Method of Data Analysis
CHAPTER FOUR – DATA PRESENTATION, ANALYSIS AND INTERPRETATION
4.1 Presentation of Result
4.2 Analysis of Research Questions
4.3 Presentation of Result
CHAPTER FIVE – SUMMARY, CONCLUSION, AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
REFERENCES
APPENDIX

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