This research examines the effect of on-line marketing on corporate performance with focus on Mobile Telecommunication Company (MTN). The study highlighted the various elements of online marketing that can be used to improve corporate performance, the relationship between online marketing and corporate performance and the effect of online marketing on sales volume of corporate organisation.
The research employed descriptive survey research using questionnaire as the prime instrument to gather information from sample size of 100 staffs of Mobile Telecommunication Company (MTN). Simple percentage and frequency count was used to analyse each items on the questionnaire while Chi-square method of analysis was used to test the hypothesis.
The findings of the study revealed that there is a significant relationship between online marketing and corporate performance. It showed that there is a significant effect of online marketing on sales volume of corporate organisation.
It is recommended that managers should avoid a simple presence of the internet and instead pursue a more interactive presence directed to interact with potential customers and build a new business model for providing free sharing services.
TABLE OF CONTENTS
CHAPTER ONE: Introduction
1.1 Background to the Study
1.2 Statement of Research Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Definition of Term
CHAPTER TWO: Literature Review
2.1 Introduction
2.1 Conceptual Review
2.1.1 Internet Implication for Marketing
2.1.2 Marketing Mix and the Internet
2.1.3 Consumers, Companies and the Internet
2.1.4 Corporate Performance
2.1.5 Historical Background of the Case Study (Mobile Telecommunication Network)
2.2 Theoretical Review
2.3 Empirical Review
CHAPTER THREE: Methodology
3.1 Introduction
3.2 Research Design
3.3 Population of the Study
3.4 Sample and Sampling Techniques
3.5 Research Instrument
3.6 Procedure of Administration of Instrument
3.7 Method of Data Analysis
CHAPTER FOUR: Data Analysis and Interpretation
4.0 Introduction
4.1 Analysis of Demographic Information
4.2 Testing of Hypotheses
CHAPTER FIVE: Discussion, Conclusion and Recommendations
5.1 Discussion of Findings
5.2 Conclusion
5.3 Recommendations
References
APPENDIX: Questionnaire
