ABSTRACT
The aim of this study is to analyse the impact of radio programmes on rural development (A study of Oru Community, Ogun State). The study was anchored on Uses and Gratification theory and Development Media theory. To achieve the objective of this study, the researcher adopts descriptive research method. The population of this study consists of radio nine thousand, seven hundred and sixteen listeners of Fresh FM that dwell within Oru community. This population is specifically chosen to ensure that data collected are accurate. The researcher employs Taro Yamane techniques to draw out the sample size of four hundred respondents that participated in the study. Research findings showed that radio programmes have influence Oru resident’s perception of government image and it have help to establish a healthy relationship between the government and the governed in interest of economic development. Also radio programmes have developed Oru community in terms of education, entertainment and health because of the rural development programme produced by Fresh FM. To this end the researcher recommended that radio programmes should continue to be directed towards rural oriented programmes.
TABLE OF CONTENTS
CHAPTER ONE: Introduction
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope and Limitation of the Study
1.8 Operational Definition of Terms
CHAPTER TWO: Literature Review
2.0 Introduction
2.1 Theoretical Framework
2.1.1 Uses and gratification Theory
2.1.2 Development Media Theory
2.1.3 Brief History of Fresh FM
2.2 Review of Relevant Literature (Conceptual Review)
2.2.1 Brief history of Radio in Nigeria
2.2.2 The concept of Radio Broadcasting
2.2.3 The Concept of Rural Development
2.2.3.1 Understanding the Term “Rural”
2.2.3.2 Development as a Concept
2.2.3.3 Rural Development
2.2.4 Overview of Communication Concepts
2.2.5 The Need for Rural Communication
2.2.6 The Place of Radio in Rural Development
2.2.7 Problems Associated with using Radio for Rural Development in Nigeria
2.3 Empirical Review
2.4 Gaps Discovered
CHAPTER THREE: Methodology
3.1 Research Design
3.2 population of the Study
3.3 Sample Size
3.4 Sampling Technique
3.5 Research Instrument
3.6 Validity and Reliability of Research Instrument
3.7 Administration of Instrument/Data Gathering Procedure
3.8 Method of Data Analysis
CHAPTER FOUR: Data Analysis/Discussion of Findings
4.0 Data Presentation, Analysis and Interpretation
4.1 Introduction
4.2.1 Socio-Demographic Characteristic of the Journalist
4.3 Discussion of Findings
CHAPTER FIVE: Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendations
5.4 Suggestions for further studies
References
