ABSTRACT
The aim of this study was to examine the effect of competitive strategy on organisation performance in manufacturing firm. Specifically, the study sought to determine effect of differential, cost leadership, market focus and corporate growth strategies on organisation performance. Descriptive survey research design was adopted by this study and the target population was 71 who were staff in the Lafarge Cement Plc. Census sampling techniques was used to pick the entire population of the study. Data generated through questionnaire were analysed using descriptive statistics of percentage and inferential statistics of chi-square with the aid of statistical package for social science. Findings revealed that differentiation strategy, cost leadership strategies, market focus strategies and corporate strategies have significant effect on organizational performance. The study concluded that competitive strategies have significant effect on organisational performance. It was suggested that competitive strategies should be adopted due to its great influence on organisational performance as revealed by the findings.
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Hypotheses
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Operational Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Conceptual Review
2.1.1 Meaning of Competitive Strategy
2.1.2 The Competitive Environment
2.1.3 Competitive Priorities
2.1.4 Organisation Performance
2.2 Theoretical Review
2.2.1 Resource-Based View
2.3 Empirical Review
CHAPTER THREE: METHODOLOGY
3.1 Research design
3.2 Target Population
3.3 Sample and Sampling Technique
3.4 Data collection Instruments and Procedures
3.5 Validity of the Instrument
3.6 Reliability of the Instrument
3.7 Method of Data Analysis
3.8 Limitations of the Study
CHAPTER FOUR: RESULTS
4.1 Analysis of Respondents’ Demographic Characteristics
4.2 Analysis of Questionnaire Items
4.3 Test of Hypotheses
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
5.4 Suggestions for Further Studies
REFERENCES
APPENDIX: QUESTIONNAIRE
