Over the years the image of Nigeria has grows worst rather than bad. Nigeria has been branded thieves, 419ers and other all sorts. This has incited a lot of problems on our international relations and the media has been known in playing major roles in delivering information to public. Therefore, this study investigated the role of the mass media in rebranding Nigeria with focus on NTA Ijebu-Ode. The study adopted a survey research method. A questionnaire was used to gather information from 80 participant in Ijebu-Ode Axis of Ogun State. The response of the participant were analysed using descriptive statistics. The findings of the study revealed that NTA Ijebu-Ode television programmes are having impact on Nigeria image. The findings also revealed that mass media has a very huge role it plays in rebranding Nigeria Image. The study therefore recommends that mass media should be given free hand to perform its duty by giving them freedom to uphold the responsibility and accountability of the government to the people.
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Research Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitations of the Study
1.8 Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Conceptual Review
2.1.1 What is Mass Media?
2.1.2 Categories of Mass Media
2.1.3 Forms of Mass Media
2.1.4 Characteristics of Mass Media
2.1.5 History of Mass Media
2.1.6 Functions of Mass Media
2.2 Nigeria
2.2.1 Nigeria Image Renewal (Re-branding)
2.2.2 The Re-branding Project in Nigeria
2.3 History of Nigeria Television Authority (NTA)
2.3.2 The Role of NTA in Nigeria Image Renewal
2.4 The Effort of Re-branding Nigeria
2.4.1 Effort of the Present Administration in Re-Branding Nigeria
2.5 Theoretical Framework
2.5.1 The Uses and Gratifications Theory
3.5.2 Critical Theory
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design
3.2 Study Population
3.3 Sample Size
3.4 Sampling Technique
3.5 Data Collection Instrument
3.6 Validity and Reliability of Research Instrument
3.7 Data Collection Process
3.8 Data Analysis Techniques
CHAPTER FOUR: DATA ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Data Analysis
4.2 Test of Research Questions
4.3 Discussion of the Findings
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.5 Recommendation
5.6 Suggestion for Further Studies
Reference
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