TELEVISION ADVERTISEMENT AS AGENT OF POLITICAL PROPAGANDA

TELEVISION ADVERTISEMENT AS AGENT OF POLITICAL PROPAGANDA

Project Details

TELEVISION ADVERTISEMENT AS AGENT OF POLITICAL PROPAGANDA



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Description

This study investigated television advertisement as agent of political propaganda. The social diffusion of electronic and digital technologies has made instantaneous communication possible, rendered many border checks and controls over information infective, and exposed an enormous consistency to diverse cultural outputs and values. From human rights to trade regimes, political power is being rearticulated and reconfigured. Many politician have taken their advertisement to television station because of the wide spread of television advertisement to the public. This had been done without restriction because of the power of politicians in country alike Nigeria. The study adopted as survey research design using questionnaire as the prime source of data. The population for the study consist of one hundred students drawn from two departments in Olabisi Onabanjo University. The study revealed that television stations adhere to rules and regulation in broadcasting of political event but some of the advertisement content needs to be screened before been aired to the public while they should be penalized if they don’t adhere to rules and regulation of broadcasting political event. It is therefore recommended that Government, INEC, NBC and other relevant bodies should enforce effective guidelines intended to promote truthful and accurate advertising sensitive to the citizen.
TABLE OF CONTENTS
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Methodology
1.8 Limitation of the Study
1.9 Operational Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Conceptual Review
2.1.1 A Brief Historical Background of Advertising
2.1.2 Meaning of Advertisement
2.2 Types of Advertising
2.2.1 National Advertising
2.2.2 Retail Advertising
2.3.3 Mail Order Advertisement
2.2.4 Travel Advertising
2.2.5 Government Advertising
2.2.6 Job (Recruitment) Advertising
2.2.7 Classified Advertising
2.2.8 Public Relation of Institution Advertising
2.2.9 Business Advertising
2.2.10 Non Commercial Advertising
2.2.11 Advertising Media
2.3 Television Advertisement
2.4 Political Advertising
2.4.1 Television Advertising and Political Campaign
2.5 Theoretical Review
2.5.1 Cultivation Theory
2.5.2 Agenda Setting Theory
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population Size
3.4 Sample Size
3.5 Research Instrument
3.6 Validity and Reliability of Research Instrument
3.7 Method of Data Analysis
CHAPTER FOUR
Analysis and Interpretation of Result
4.1 Analysis of Demographic Data
4.2 Analysis of Section B
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendations
REFERENCES
Appendix; Questionnaire

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