ABSTRACT
This study investigates technology resources and firm profitability. It specifically examine the effect of technology complexity on firm profitability; investigates the effect of firm resources on firm profitability. 97 staff was used for the study and Questionnaire drawn distinctly to suit the purpose of this study were administered to various respondents in a 5 point scale of Strongly Agree to Strongly Disagreed. The multiple regression analysis statistical tool was used in testing the hypotheses. It was found that there is statistically significant effect of technology complexity on firm profitability; there is statistically significant effect of firm resources on firm profitability; and finally there is statistically significant combine effect of technology complexity and firm resources on firm profitability. Therefore, the research concludes that technology complexity and firm resources is a core factor that influencing companies’ performance. Companies should therefore keep updating their technological systems so as to cope with the changing customer needs for better performance.
TABLE OF CONTENTS
CHAPTER ONE: Introduction
1.0 Background to the Study
1.1 Statement of the Problem
1.2 Objective of the Study
1.3 Research Questions
1.4 Research Hypotheses
1.5 Scope of the Study
1.6 Limitations of the Study
1.7 Justification of the Study
1.8 Organization of the Study
1.9 Operational Definition of Terms
CHAPTER TWO: Literature Review
2.0 Preamble
2.1 Conceptual Review
2.1.1 The Concept of Technology Complexity
2.1.1.1 Technology Selection and Technology Characteristics
2.1.1.2 New Product Development (NPD)
2.1.2 The Concept of Firm Resources
2.1.3 Firm Profitability
2.1.3.1 Determinants of Firm Profitability
2.2 Theoretical Review
2.2.1 Resource Based View Theory
2.3 Empirical Review
2.4 Background of the Case Study (Nestle Nigeria Plc)
CHAPTER THREE: Research Methodology
3.0 Preamble
3.1 The Study Area
3.2 Population of the Study
3.2.1 Population Distribution
3.2.2 Sample Size and Procedure
3.3 Research Design
3.4 Type of Data and Instrument for Data Collection
3.5 Validity and Reliability of Research Instrument
3.6 Model Specification
3.7 Method of Data Analysis
CHAPTER FOUR: Data Presentation and Interpretation
4.0 Preamble
4.1 Demographic Characteristics of Respondents
4.3 Test of Hypotheses
4.3.1 Hypothesis 1
4.3.2 Hypothesis Two
4.3 Discussion of Findings
CHAPTER FIVE: Summary of Findings, Conclusion and Recommendations
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
5.4 Suggestion for Further Studies
References
Appendix: questionnaire
