ABSTRACT
Innovation is broadly seen as an essential component of competitiveness, embedded in the organizational structures, processes, products, and services within a firm. The objective of this study is to examine the impact of innovation types on organisational performance with focus on Sewell Pharmaceuticals Limited. The study adopted a descriptive survey research using adapted questionnaire as the prime instrument for gathering information from fifty (50) staff of Sewell Pharmaceutical Limited. Data generated were analysed using descriptive statistic and Pearson Product Moment Correlation. The results revealed a significant relationship between innovation types (product innovations, process innovations, marketing innovation and organisational innovation) and organisational performance. Managers are advised to ensure that there is adequate investment on the different types of innovations thereby avoiding the risk of not being able to achieve their strategic objectives.
TABLE OF CONTENTS
CHAPTER ONE: Introduction
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Scope of the Study
1.7 Limitation of the Study
1.8 Justification of the Study
1.9 Definition of Terms
1.10 Organisation of the Study
CHAPTER TWO: Literature Review
2.1 Conceptual Review
2.1.1 Meaning of Innovation
2.1.2 Types of Innovation
2.1.2.1 Product innovation
2.1.2.2 Process Innovations
2.1.2.3 Marketing Innovation
2.1.2.4 Organisational Innovation
2.1.3 Organisation Performance
2.1.3.1 Importance of Organisation Performance
2.1.3.2 Measurement of Organisation Performance
2.2 Theoretical Review
2.2.1 Diffusion of Innovation Theory
2.2.2 Disruptive Innovation Theory
2.3 Empirical Review
2.4 Historical Background of Sewell Pharmaceuticals
CHAPTER THREE: Research Methodology
3.1 Study Area
3.2 The Population
3.2.1 The Population Distribution
3.2.2 Sample Size and Sampling Procedure
3.3 Research Design
3.4 Data Type and Instrument for Data Collection
3.5 Validity
3.6 Method of Data Analysis
CHAPTER FOUR: Data Presentation, Interpretation and Analysis
4.0 Introduction
4.1 Demographic Characteristics of Respondents
4.2 Analysis and Interpretation of Questions Relating to Variables
4.3 Test of Hypotheses
CHAPTER FIVE: Summary of Findings, Conclusion and Recommendation
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
References
