This research project is based on the investigation on the impact of social media in crisis management citing August 2014 Olabisi Onabanjo University Student protest as a case study.Survey research method was adopted for this study. Two sets questionnaire were designed for students and staff of the institution. Findings revealed that through the social media, students were able to mobilize themselves and were well informed about the day-to-day occurrence. Also, staff and management of the institutions were able to get feedback by monitoring viral messages from students.However, it is recommended that organisations should not ignore the power of social media due to its pervasive, spontaneous and immediate characteristics.

TABLE OF CONTENTS

CHAPTER ONE: INTRODUCTION

1.1       Background to the Study

1.2       Statement of the Problem

1.3       Objective of the Study

1.4       Research Questions

1.5       Significance of the Study

1.6       Scope of the Study

1.7       Limitation of the Study

1.8       Operational Definition of Term

CHAPTER TWO: LITERATURE REVIEW

2.1       Social Media

2.1.1    Social Media Tools

2.1.2    Active Publics in Social Media

2.1.3    What is Crisis?

2.1.4    The Stages of a Crisis

2.1.5    Crisis Management

2.1.6  Crisis Communication

2.2       Theoretical Framework

2.2.1    Protecting Reputations during Crisis Situations

2.2.2    Choosing a Response Strategy in a Crisis Situation

2.2.3    Situational Crisis Communication Theory

2.3       The Use of Social Media during Crisis

2.3.1    Social Media Effectiveness during Crisis Management

2.3.2    Mapping in Crisis

CHAPTER THREE: RESEARCH METHODOLOGY

3.1       Research Design

3.2       Population of the Study

3.3       Sample and Sampling Techniques

3.4       Sample Size                                                                                                    

3.5       Data Collection Instrument

3.6       Method of Data Analysis

Chapter four: data presentation and analysis

4.1       Introduction

4.2       Demographic Characteristics (For Students)

4.3.      Research Questions (For Students)

4.4       Demographic Characteristics for Staff

4.5       Research Questions for Staff

CHAPTER FIVE: Summary, Conclusion and Recommendation                                  

5.1       Summary

5.2       Conclusion

5.3       Recommendation

5.4       Limitation of the Study

5.5       Suggestion of further study

References

Appendix