IMPACT OF INDOMIE NOODLES ADVERTISING ON CHILDREN

The concept of advertising cannot be over emphasized, as we are bombarded with various advertisements on daily basis in the print media, news media and the electronic media especially television which sometimes impact children positively or negatively. This study therefore investigated the Impact of Indomie Noodles “Mama Do Good| Advertising on Children. The study adopted a survey research method. A questionnaire was used to gather information from 200 participant in Ago-Iwoye Axis of Ogun State. The response of the participant were analysed using descriptive statistics. The findings of the study revealed that majority of the parents cannot really say if advertisement has any positive effects on children. The study showed that the negative effects of television advertisement are more than the positive effect on children. The study therefore recommends that Advertisers should be cautions of not passing a wrong message to children in the processing of advertising the products on television while all advertisement should be scrutinize before been aired on television.

TABLE OF CONTENTS

Chapter One: Introduction

1.1       Background to the Study

1.2       Statement of the Problem

1.3       Objectives of the Study

1.4       Research Questions

1.5       Significance of the Study

1.6       Scope of the Study

1.7       Limitations of the Study

1.8       Definition of Terms

Chapter Two: Literature Review

2.1       Conceptual Review

2.1.1    Television, Children and Advertising

2.1.1    Overview of Advertising: Television advertising

2.1.2    The Impact of Television Advertising on Children

2.1.3    Critics of Television Advertising

2.1.4    The Story of Television and Advertising of Foodstuffs

2.1.5    Effect on Three Levels

2.2       Theoretical Framework

2.2.1    The Instinctive S.R. Theory

2.2.2    The Psychodynamic Model

2.2.3    Media Dependency Theory (MDT)

2.3       Appraisal of Literature

Chapter Three: Research Method

3.1       Introduction

3.2       Research Design

3.3       Population Size

3.4       Sample Size

3.5       Research Instrument

3.6       Validity and Reliability of Research Instrument

3.7       Method of Data Analysis

Chapter Four: Results and Interpretations

4.0       Introduction

4.1       Demographic Data

Chapter Five: Summary, Conclusion and Recommendation

5.1       Summary

5.2       Conclusion

5.3       Recommendations

References

Appendix