ABSTRACT
This study investigated the CEO tenure effect and firm innovation of Cadbury Nigeria Plc. It specifically investigated the effect of decentralization on innovation performance; examine the effect of employee involvement on innovation performance and explore the effect of absorptive capacity on innovation performance. The study was anchored on diffusion of innovation theory and disruptive innovation theory. Survey research design was adopted using questionnaire as the prime instrument to generate data. Seventy-six (76) employees were drawn from Cadbury Nigeria Plc. Data generated were analysed using descriptive statistics such as simple percentage and inferential statistics such as Pearson Moment Correlation Coefficient Multiple and Regression Analysis. The findings of this study reveals that there was statistical significant effect of decentralization on innovation performance; there was no significant effect of employee involvement on innovation performance. Lastly, there was significant composite effect of decentralization, employee involvement and absorptive capacity on innovation performance. Among other recommendation is that the CEO of manufacturing firms, especially the ones that have adopted innovation, research and development should endeavour to involve all their employee in innovation process.
TABLE OF CONTENTS
CHAPTER ONE: Introduction
1.0 Background to the Study
1.1 Statement of the Problem
1.2 Objectives of the Study
1.3 Research Question
1.4 Research Hypotheses
1.5 Scope of the Study
1.6 Limitation of the Study
1.7 Justification of the Study
1.8 Definition of Terms
1.9 Organization of the Study
CHAPTER TWO: Literature Review
2.0 Preamble
2.1 Conceptual Review
2.1.1 Meaning of Innovation
2.1.1.1 Firm Innovation
2.1.3 Product tenure, CEO tenure and innovation
2.1.4 CEO incentives
2.1.5 CEO characteristics
2.1.6 The role and importance of the CEO
2.1.7 CEO Tenure–innovation Relationship
2.1.8 Concept of Decentralization
2.1.8.1 Approaches to Decentralization
2.1.8.2 Merits of Decentralisation
2.1.8.3 Demerits of decentralization
2.1.9 Employee Involvement
2.1.9.1 Different Aspects of Employee Involvement
2.1.9.2 Dimensions of Employee Involvement
2.1.9.3 Features of Employee Involvement as A trait
2.1.9.4 Drivers of Employees’ Involvement
2.1.9.5 Benefits of Employees’ Involvement
2.1.9.6 Consequences of Employee Involvement
2.1.10 Absorptive Capacity
2.2 Theoretical Review
2.2.1 Diffusion of Innovation Theory
2.2.2 Disruptive Innovation Theory
2.3 Empirical Review
CHAPTER THREE: Methodology
3.0 Preamble
3.1 The Study Area
3.2 Population of the Study
3.2.1 Population Distribution
3.2.2 Sample Size and Procedure
3.3 Research Design
3.4 Type of Data and Instrumentation for Data Collection
3.5 Validity and Reliability of Research Instrument
3.6 Model Specification
3.7 Method of Data Analysis
CHAPTER FOUR: Data Presentation, Interpretation and Analyses
4.0 Preamble
4.1 Analysis of Respondents’ Demographic Characteristics
4.2 Tests of Hypotheses
4.2.1 Hypothesis One
4.2.2 Hypothesis Two
4.2.3 Hypothesis Three
4.2.4 Hypothesis Four
4.3 Discussion of Findings
CHAPTER FIVE: Summary of Findings, Conclusion and Recommendations
5.0 Preamble
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
5.4 Suggestion for Further Studies
References
Appendix: Questionnaire
